Brand story marketing is a powerful tool that can be used to guide the brand communication of overseas store companies' CRM strategic planning. By effectively utilizing brand storytelling, companies can create a strong emotional connection with their customers, build brand loyalty, and ultimately drive sales and customer retention. To begin with, brand story marketing involves crafting a compelling narrative that communicates the values, mission, and unique selling points of a brand. This narrative should be authentic, relatable, and resonate with the target audience. When it comes to overseas store companies, it is crucial to understand the cultural nuances and preferences of the local market in order to create a brand story that will effectively engage and resonate with customers. Once the brand story has been developed, it can be used to guide the brand communication of the company's CRM strategic planning. This involves integrating the brand story into all customer touchpoints, including advertising, social media, customer service, and loyalty programs. By consistently communicating the brand story across all channels, companies can reinforce their brand identity and create a cohesive and memorable customer experience. Furthermore, brand story marketing can be used to personalize the customer experience and build stronger relationships with customers. By understanding the customer's journey and using the brand story to connect with them on a deeper level, companies can create a more meaningful and impactful CRM strategy. This can include personalized messaging, targeted promotions, and exclusive offers that align with the brand story and resonate with the customer's values and aspirations. In addition, brand story marketing can also be used to differentiate the company from competitors and position it as a unique and compelling choice in the market. By leveraging the brand story to communicate the company's values, mission, and unique selling points, companies can stand out in a crowded marketplace and attract and retain loyal customers. In conclusion, brand story marketing is a powerful tool that can be used to guide the brand communication of overseas store companies' CRM strategic planning. By crafting a compelling brand narrative, integrating it into all customer touchpoints, personalizing the customer experience, and differentiating the company from competitors, companies can create a strong emotional connection with customers, build brand loyalty, and ultimately drive sales and customer retention. As overseas store companies continue to expand into new markets, leveraging brand story marketing will be essential for creating a memorable and impactful customer experience.