Brand positioning and market positioning strategy are crucial components of any overseas store enterprise CRM strategic planning. These strategies help the company to establish a strong and unique identity in the market and effectively target the right audience. In this article, we will delve deeper into the importance of brand and market positioning and how they can be effectively utilized in the CRM strategic planning for overseas store enterprises. Brand positioning is the process of creating a distinct and desirable image of the brand in the minds of the target customers. It involves identifying and communicating the unique value proposition of the brand that sets it apart from its competitors. For overseas store enterprises, brand positioning is particularly important as it helps them to differentiate themselves in a new and potentially competitive market. By clearly defining their brand identity and value proposition, overseas store enterprises can attract and retain customers who resonate with their brand values and offerings. Market positioning, on the other hand, involves identifying and targeting specific segments of the market that are most likely to be interested in the products or services offered by the overseas store enterprise. This involves understanding the needs, preferences, and behaviors of the target audience and tailoring the marketing and sales strategies to effectively reach and engage with them. By effectively positioning the brand in the market, overseas store enterprises can maximize their reach and impact, and ultimately drive sales and revenue. In the context of CRM strategic planning, brand and market positioning play a critical role in shaping the overall customer experience and relationship management. By aligning the CRM strategies with the brand and market positioning, overseas store enterprises can ensure that they are effectively engaging with the right customers and delivering a consistent and compelling brand experience at every touchpoint. This can help to build customer loyalty, drive repeat purchases, and ultimately contribute to the long-term success of the enterprise. To effectively incorporate brand and market positioning into the CRM strategic planning for overseas store enterprises, it is important to conduct thorough market research and analysis to understand the competitive landscape, customer preferences, and market trends. This will help to identify the unique value proposition of the brand and the most promising market segments to target. Additionally, it is important to develop a comprehensive marketing and sales strategy that is aligned with the brand and market positioning, and to continuously monitor and evaluate the effectiveness of these strategies to make necessary adjustments. In conclusion, brand positioning and market positioning strategy are essential components of overseas store enterprise CRM strategic planning. By effectively defining and communicating the brand identity and value proposition, and by targeting the right market segments, overseas store enterprises can maximize their reach and impact, and ultimately drive sales and revenue. By aligning the CRM strategies with the brand and market positioning, overseas store enterprises can build strong and lasting relationships with their customers, and position themselves for long-term success in the global market.