In today's digital age, the integration of online and offline marketing has become increasingly important for companies looking to promote their brand and engage with customers. This is especially true for overseas store companies, which often face unique challenges when it comes to reaching and retaining customers in new markets. By leveraging both online and offline channels, these companies can create a comprehensive CRM (customer relationship management) strategic plan that effectively guides their brand promotion efforts. One of the key benefits of integrating online and offline marketing is the ability to reach a wider audience. By using a combination of digital channels such as social media, email marketing, and online advertising, alongside traditional offline methods like print ads, direct mail, and events, overseas store companies can ensure that their brand message is being seen by a diverse range of potential customers. This multi-channel approach also allows for greater flexibility and adaptability, as companies can adjust their marketing strategies based on the specific needs and preferences of different customer segments. Furthermore, integrating online and offline marketing can help overseas store companies build stronger relationships with their customers. By using online platforms to gather data and insights about customer behavior and preferences, companies can then use this information to personalize their offline marketing efforts. For example, a company might use data from their online store to send targeted direct mail offers to customers in a specific geographic area, or use social media to promote in-store events and promotions. This personalized approach can help to create a more seamless and cohesive brand experience for customers, ultimately leading to greater loyalty and retention. In addition, integrating online and offline marketing can also help overseas store companies track and measure the effectiveness of their brand promotion efforts. By using tools such as web analytics, social media monitoring, and CRM software, companies can gain valuable insights into how their online and offline marketing activities are impacting customer engagement and sales. This data can then be used to refine and optimize their marketing strategies over time, ensuring that they are continuously improving their brand promotion efforts. In conclusion, the integration of online and offline marketing is essential for overseas store companies looking to develop a comprehensive CRM strategic plan for brand promotion. By leveraging the strengths of both digital and traditional marketing channels, these companies can reach a wider audience, build stronger customer relationships, and track the effectiveness of their marketing efforts. Ultimately, this integrated approach can help overseas store companies to create a more impactful and successful brand promotion strategy in new markets.