Personalized marketing strategy and brand value delivery of overseas store enterprise CRM strategic planning In today's highly competitive global market, overseas store enterprises are constantly seeking new ways to attract and retain customers. One of the most effective strategies for achieving this goal is the implementation of a personalized marketing strategy and brand value delivery through customer relationship management (CRM) strategic planning. Personalized marketing is the practice of tailoring marketing efforts to individual customers based on their specific preferences, behaviors, and demographics. This approach allows overseas store enterprises to create more relevant and engaging experiences for their customers, ultimately leading to increased brand loyalty and customer satisfaction. By leveraging CRM strategic planning, overseas store enterprises can effectively collect and analyze customer data to better understand their needs and preferences. This information can then be used to create personalized marketing campaigns that resonate with individual customers, ultimately driving higher levels of engagement and conversion. Furthermore, personalized marketing also allows overseas store enterprises to deliver a more consistent and cohesive brand experience across all touchpoints, further strengthening their brand value and positioning in the market. By consistently delivering personalized and relevant messaging, overseas store enterprises can build stronger relationships with their customers, ultimately leading to increased brand loyalty and advocacy. In addition to personalized marketing, CRM strategic planning also plays a crucial role in delivering brand value to customers. By effectively managing customer relationships and delivering personalized experiences, overseas store enterprises can create a strong brand identity that resonates with their target audience. Furthermore, CRM strategic planning allows overseas store enterprises to identify and prioritize high-value customers, ultimately driving higher levels of customer lifetime value and profitability. By focusing on building strong relationships with their most valuable customers, overseas store enterprises can create a loyal customer base that is more likely to advocate for their brand and make repeat purchases. In conclusion, the implementation of a personalized marketing strategy and brand value delivery through CRM strategic planning is crucial for the success of overseas store enterprises in today's competitive global market. By leveraging customer data and delivering personalized experiences, overseas store enterprises can create stronger relationships with their customers, ultimately driving higher levels of brand loyalty and advocacy. Furthermore, CRM strategic planning allows overseas store enterprises to identify and prioritize high-value customers, ultimately driving higher levels of profitability and long-term success. Overall, personalized marketing and CRM strategic planning are essential components of a successful overseas store enterprise's marketing strategy and brand value delivery.