In today's digital age, businesses are constantly seeking ways to improve their customer relationship management (CRM) through digital transformation. This is especially true for companies with overseas store markets, where the need for innovative CRM practices is even more crucial. In this article, we will delve into the various ways in which companies can upgrade their CRM through digital transformation in overseas store markets. One of the key innovative practices of CRM in overseas store markets is the use of advanced data analytics. By leveraging big data and analytics tools, companies can gain valuable insights into customer behavior, preferences, and purchasing patterns. This allows them to tailor their marketing strategies and customer interactions to better meet the needs of their overseas customers. For example, by analyzing customer data, companies can identify trends and patterns that can help them personalize their marketing efforts and improve customer satisfaction. Another innovative practice of CRM in overseas store markets is the use of omnichannel communication. With the rise of digital channels such as social media, email, and messaging apps, companies can now engage with their overseas customers through multiple touchpoints. This allows for a more seamless and integrated customer experience, as customers can interact with the company across various channels. By implementing omnichannel communication, companies can better understand their overseas customers' needs and preferences, and provide them with a more personalized and responsive service. Furthermore, digital transformation has also enabled companies to implement automation in their CRM processes. By automating routine tasks such as customer inquiries, order processing, and follow-up communications, companies can free up their resources to focus on more strategic and value-added activities. This not only improves efficiency and productivity but also allows companies to provide a more consistent and timely customer service experience to their overseas customers. In addition, digital transformation has also facilitated the use of customer relationship management platforms and tools. These platforms enable companies to centralize and manage their customer data, interactions, and communications in a more organized and efficient manner. By using CRM platforms, companies can gain a 360-degree view of their overseas customers, which allows for better decision-making and more targeted marketing efforts. In conclusion, digital transformation has brought about a myriad of innovative practices of CRM in overseas store markets. By leveraging advanced data analytics, omnichannel communication, automation, and CRM platforms, companies can upgrade their CRM and better serve their overseas customers. As the digital landscape continues to evolve, it is imperative for companies to stay ahead of the curve and continuously innovate their CRM practices to meet the ever-changing needs of their overseas customers.