In today's digital age, customer experience has become a critical factor in the success of any business, especially in overseas store markets. With the rise of e-commerce and digital platforms, customers have more options than ever before, and their expectations for a seamless and personalized experience have never been higher. In this context, data-driven customer experience has emerged as a key success factor for CRM digital transformation in overseas store markets. Data-driven customer experience refers to the use of customer data to understand and anticipate their needs, preferences, and behaviors. By leveraging data analytics and customer insights, businesses can create personalized and targeted experiences that resonate with their customers. This not only helps in building stronger relationships with customers but also in driving sales and loyalty. In the context of overseas store markets, data-driven customer experience is particularly important. With customers from different cultural backgrounds and preferences, businesses need to have a deep understanding of their needs and behaviors in order to effectively engage with them. By analyzing customer data, businesses can identify trends and patterns that can help them tailor their products, services, and marketing strategies to better meet the needs of their overseas customers. Furthermore, data-driven customer experience is also crucial for CRM digital transformation in overseas store markets. Customer relationship management (CRM) systems are essential for businesses to manage and analyze customer interactions and data throughout the customer lifecycle. By integrating data-driven customer experience into CRM systems, businesses can gain a comprehensive view of their overseas customers and deliver more personalized and targeted experiences. However, implementing data-driven customer experience in overseas store markets comes with its own set of challenges. Businesses need to navigate data privacy regulations, cultural differences, and language barriers to effectively collect and analyze customer data. Additionally, they need to invest in the right technology and talent to effectively leverage data analytics and customer insights. In conclusion, data-driven customer experience is a key success factor for CRM digital transformation in overseas store markets. By leveraging customer data, businesses can create personalized and targeted experiences that resonate with their overseas customers, ultimately driving sales and loyalty. However, businesses need to be mindful of the challenges and complexities of implementing data-driven customer experience in overseas store markets and invest in the right resources to effectively leverage customer data.