Building customer trust and loyalty is crucial for any business, especially in overseas store markets where the competition is fierce and customer expectations are high. In order to achieve this, businesses need to implement effective customer relationship management (CRM) strategies for digital transformation. One of the key strategies for building customer trust and loyalty in overseas store markets is to personalize the customer experience. This can be achieved through the use of customer data and analytics to understand the preferences and behaviors of individual customers. By tailoring products and services to meet the specific needs of each customer, businesses can create a more personalized and engaging experience, which in turn builds trust and loyalty. Another important strategy is to provide excellent customer service. In overseas store markets, where customers may be unfamiliar with the brand or the products, it is essential to provide a high level of customer service to build trust and loyalty. This can be achieved through the use of digital channels such as social media, chatbots, and online customer support to provide quick and efficient assistance to customers. Furthermore, businesses can build trust and loyalty by being transparent and honest in their communications with customers. This means being upfront about product information, pricing, and any potential issues or challenges. By being transparent, businesses can build trust with customers and demonstrate their commitment to providing a positive and reliable experience. In addition, businesses can use digital transformation to create loyalty programs and incentives for customers. By offering rewards, discounts, and exclusive offers to loyal customers, businesses can encourage repeat purchases and build long-term relationships with their customer base. Overall, building customer trust and loyalty in overseas store markets requires a strategic approach to CRM digital transformation. By personalizing the customer experience, providing excellent customer service, being transparent and honest, and offering loyalty programs, businesses can build strong relationships with their customers and differentiate themselves from the competition. This, in turn, can lead to increased customer satisfaction, loyalty, and ultimately, business success in overseas store markets.