Cross-cultural team collaboration is a crucial aspect of global business operations, especially in the context of overseas store service customer relationship management (CRM). In such settings, leaders play a pivotal role in facilitating effective teamwork practices to ensure the success of cross-cultural team collaboration. One of the key roles of a leader in cross-cultural team collaboration is to promote cultural sensitivity and awareness among team members. This involves understanding and respecting the cultural differences and nuances that exist within the team, and creating an inclusive environment where all team members feel valued and respected. By fostering cultural sensitivity, leaders can help to minimize misunderstandings and conflicts that may arise due to cultural differences, and promote a more harmonious and productive team dynamic. Furthermore, leaders also play a crucial role in setting clear goals and expectations for the team, and in providing the necessary support and resources to help team members achieve these goals. In the context of overseas store service CRM, this may involve setting specific targets for customer satisfaction and retention, and providing the team with the tools and training they need to effectively engage with customers from different cultural backgrounds. In addition to the role of the leader, effective teamwork practices are also essential for successful cross-cultural team collaboration in overseas store service CRM. This includes open and transparent communication, active listening, and the ability to work together towards common goals. Team members must be willing to learn from each other and adapt their communication and working styles to accommodate the cultural diversity within the team. Moreover, the use of technology and digital tools can also facilitate cross-cultural team collaboration in overseas store service CRM. For example, the use of customer relationship management software can help team members to track and manage customer interactions, regardless of their location or cultural background. This can help to ensure a consistent and high-quality customer experience, regardless of the cultural differences that may exist within the team. In conclusion, effective cross-cultural team collaboration in overseas store service CRM requires strong leadership and effective teamwork practices. Leaders play a crucial role in promoting cultural sensitivity and awareness, setting clear goals and expectations, and providing the necessary support and resources for the team. Meanwhile, teamwork practices such as open communication, active listening, and the use of technology can help to facilitate effective collaboration and ensure the success of overseas store service CRM in a cross-cultural context.