Cultural leadership plays a crucial role in the cross-cultural management of overseas store service CRM. In today's globalized business environment, companies are expanding their operations to overseas markets, which brings about the challenge of managing diverse cultural backgrounds. In this context, cultural leadership becomes essential for effectively managing cross-cultural teams and ensuring the success of customer relationship management (CRM) in overseas stores. One of the key aspects of cultural leadership is the ability to understand and respect different cultural values, beliefs, and norms. Leaders need to be culturally sensitive and aware of the impact of culture on employee behavior and customer expectations. By demonstrating cultural intelligence and empathy, leaders can build trust and rapport with their team members and customers, which is essential for effective CRM in overseas stores. Another important aspect of cultural leadership is the ability to communicate effectively across cultures. Leaders need to be able to adapt their communication style and approach to accommodate the cultural preferences of their team members and customers. This may involve using different languages, non-verbal cues, and communication channels to ensure that messages are understood and well-received. Effective communication is crucial for building strong relationships and delivering high-quality customer service in overseas stores. Furthermore, cultural leadership requires the ability to foster a diverse and inclusive work environment. Leaders need to promote cultural diversity and create a sense of belonging for employees from different cultural backgrounds. By embracing diversity, leaders can leverage the unique perspectives and talents of their team members, which can lead to innovative solutions and improved customer experiences in overseas stores. In addition to these qualities, cultural leadership also involves the ability to adapt and be flexible in cross-cultural management. Leaders need to be open-minded and willing to learn from different cultural perspectives. They should be able to navigate through cultural differences and find common ground to align their team members towards common goals. This requires a high level of emotional intelligence and the ability to manage conflict and ambiguity in a cross-cultural context. In conclusion, the role of cultural leadership is crucial for the successful management of overseas store service CRM in a cross-cultural context. Leaders need to possess qualities such as cultural sensitivity, effective communication, diversity promotion, and adaptability to effectively lead their teams and deliver high-quality customer service. By embracing cultural leadership, companies can build strong relationships with their overseas customers and create a competitive advantage in the global marketplace.