The overseas store industry is a highly competitive and dynamic environment, requiring employees to possess strong practical capabilities in order to succeed. In order to meet this demand, it is essential for companies in this industry to invest in the training and development of their customer relationship management (CRM) talent. One effective method for achieving this is through the use of simulation training. Simulation training involves creating a realistic, interactive environment that allows employees to practice and develop their skills in a safe and controlled setting. This type of training is particularly effective for enhancing practical capabilities, as it allows employees to apply their knowledge and skills in a hands-on manner. By implementing simulation training for CRM talent, overseas store industry companies can ensure that their employees are well-prepared to handle the challenges of the job. This type of training can help employees to develop their communication, problem-solving, and decision-making skills, as well as their ability to handle difficult customer interactions. Furthermore, simulation training can also help employees to become more familiar with the specific tools and technologies that are used in the industry. This can include practice with CRM software, as well as other systems and processes that are essential for effective customer relationship management. In addition to enhancing practical capabilities, simulation training can also help to improve employee confidence and motivation. By providing employees with the opportunity to practice their skills in a realistic setting, they can gain a greater sense of confidence in their abilities. This can lead to improved job performance and a greater sense of job satisfaction. Overall, the use of simulation training to strengthen students’ practical capabilities in the overseas store industry CRM talent is a valuable investment for companies in this industry. By providing employees with the opportunity to practice and develop their skills in a realistic and interactive environment, companies can ensure that their CRM talent is well-prepared to meet the demands of the job. This can lead to improved customer satisfaction, increased employee performance, and ultimately, greater success for the company as a whole.