In recent years, the integration of e-commerce and offline stores has become a major trend in the retail industry. This trend has been driven by the increasing popularity of online shopping and the need for traditional brick-and-mortar stores to adapt to the changing consumer behavior. As a result, many retailers are now focusing on developing a seamless and integrated customer relationship management (CRM) system that can effectively bridge the gap between their online and offline channels. One of the key trends in the overseas store industry is the use of data analytics to better understand customer behavior and preferences. By collecting and analyzing data from both online and offline channels, retailers can gain valuable insights into their customers' shopping habits, preferences, and purchasing patterns. This information can then be used to personalize the shopping experience and offer targeted promotions and discounts to individual customers. Another important trend in the integration of e-commerce and offline stores is the use of omnichannel CRM systems. These systems allow retailers to provide a consistent and seamless shopping experience across all channels, including online, mobile, and in-store. By integrating customer data and communication channels, retailers can ensure that customers receive a personalized and consistent experience, regardless of how they choose to shop. In addition, many retailers are also focusing on developing loyalty programs that can be seamlessly integrated across their online and offline channels. By offering rewards and incentives for both online and in-store purchases, retailers can encourage customers to shop across all channels and build a stronger and more loyal customer base. Furthermore, the use of mobile CRM solutions is also becoming increasingly popular in the overseas store industry. With the growing use of smartphones and mobile devices, retailers are now focusing on developing mobile CRM solutions that can provide customers with personalized offers, promotions, and recommendations based on their location and shopping history. Overall, the integration of e-commerce and offline stores is a major trend in the overseas store industry, and retailers are increasingly focusing on developing CRM systems that can effectively bridge the gap between their online and offline channels. By leveraging data analytics, omnichannel CRM systems, loyalty programs, and mobile CRM solutions, retailers can provide a seamless and personalized shopping experience for their customers, regardless of how they choose to shop. This trend is likely to continue to shape the future of the retail industry and will be a key factor in driving the success of retailers in the years to come.