Personalized marketing is a strategy that focuses on tailoring marketing efforts to individual customers based on their preferences, behaviors, and characteristics. This approach allows businesses to create more targeted and relevant marketing campaigns, ultimately leading to higher customer satisfaction and increased sales. In this article, we will delve into the concept of personalized marketing and explore a case analysis of an overseas store system's CRM customer stratification. Personalized marketing practice involves the use of customer data and insights to create customized marketing messages and offers. This can include personalized product recommendations, targeted email campaigns, and tailored promotions. By leveraging customer data, businesses can better understand their customers' needs and preferences, and deliver more relevant and engaging marketing content. One key aspect of personalized marketing is customer relationship management (CRM) customer stratification. This involves segmenting customers into different groups based on their purchasing behavior, demographics, and other relevant factors. By categorizing customers into distinct segments, businesses can create more targeted marketing strategies for each group, leading to improved customer engagement and loyalty. In the case analysis of the overseas store system, the company implemented a CRM customer stratification strategy to better understand and serve its diverse customer base. By analyzing customer data, the company was able to identify different customer segments, such as high-value customers, frequent buyers, and occasional shoppers. This allowed the company to tailor its marketing efforts to each segment, offering personalized promotions and incentives to drive sales and customer loyalty. The results of the personalized marketing strategy were significant, with the company experiencing increased customer engagement, higher sales, and improved customer satisfaction. By delivering more relevant and targeted marketing messages, the company was able to strengthen its relationships with customers and drive repeat business. In conclusion, personalized marketing is a powerful strategy that can help businesses better understand and serve their customers. By leveraging customer data and implementing CRM customer stratification, businesses can create more targeted and relevant marketing campaigns, leading to improved customer engagement and loyalty. The case analysis of the overseas store system demonstrates the effectiveness of personalized marketing in driving sales and customer satisfaction. As businesses continue to prioritize customer-centric strategies, personalized marketing will undoubtedly play a crucial role in their success.