In the digital age, businesses are increasingly relying on customer relationship management (CRM) systems to manage and analyze customer data. However, as companies expand into overseas markets, they face new data security challenges that require a comprehensive digital risk management strategy. One of the main challenges in the digital transformation of CRM in overseas store markets is the need to comply with different data protection regulations. Each country has its own set of laws and regulations governing the collection, storage, and use of customer data. Companies must ensure that their CRM systems are compliant with these regulations to avoid legal and financial repercussions. Another challenge is the increased risk of data breaches and cyber-attacks. As companies expand into overseas markets, they become more vulnerable to cyber threats, as they may not have the same level of cybersecurity infrastructure in place as they do in their home country. This makes it essential for companies to implement robust data security measures to protect customer data from unauthorized access and theft. In response to these challenges, companies need to adopt a proactive digital risk management approach. This involves implementing a combination of technical, organizational, and legal measures to mitigate the risks associated with the digital transformation of CRM in overseas store markets. From a technical perspective, companies should invest in secure CRM systems that use encryption and other advanced security features to protect customer data. They should also regularly update and patch their systems to address any vulnerabilities that could be exploited by cybercriminals. On an organizational level, companies should establish clear data security policies and procedures to ensure that employees are aware of their responsibilities when handling customer data. This may involve providing training and education on data security best practices and implementing access controls to limit the number of employees who have access to sensitive customer information. From a legal perspective, companies should work with legal experts to ensure that their CRM systems comply with the data protection regulations of the countries in which they operate. This may involve conducting privacy impact assessments and obtaining the necessary certifications and approvals to demonstrate compliance with local laws. In conclusion, the digital transformation of CRM in overseas store markets presents unique data security challenges that require a comprehensive risk management strategy. By taking a proactive approach and implementing a combination of technical, organizational, and legal measures, companies can protect customer data and ensure compliance with data protection regulations as they expand into new markets.