In the digital age, customer relationship management (CRM) has become an essential tool for businesses to understand and engage with their customers. However, as businesses expand into overseas markets, they must also consider the implications of data security and privacy protection in the digital transformation of CRM. One of the key challenges in the digital transformation of CRM in overseas store markets is the protection of customer data. With the increasing use of digital platforms and the collection of vast amounts of customer information, businesses must ensure that this data is secure and protected from unauthorized access. This is particularly important in overseas markets where data protection laws and regulations may differ from those in the home country. To address this challenge, businesses can implement privacy protection strategies to safeguard customer data in the digital transformation of CRM. One such strategy is the use of encryption to secure customer data both in transit and at rest. By encrypting customer data, businesses can ensure that it remains protected even if it is intercepted or accessed by unauthorized parties. Another privacy protection strategy is the implementation of access controls and user authentication measures. By restricting access to customer data and implementing strong authentication processes, businesses can prevent unauthorized individuals from accessing sensitive information. This is particularly important in overseas markets where the risk of data breaches and cyber-attacks may be higher. Furthermore, businesses can also consider the use of data anonymization techniques to protect customer privacy in the digital transformation of CRM. By removing personally identifiable information from customer data, businesses can still derive valuable insights and analytics without compromising the privacy of their customers. In addition to these technical strategies, businesses must also ensure that they comply with data protection laws and regulations in overseas markets. This may involve conducting thorough assessments of data protection requirements in each market and implementing appropriate measures to ensure compliance. Overall, the digital transformation of CRM in overseas store markets presents both opportunities and challenges for businesses. While the use of customer data can provide valuable insights and drive business growth, it also requires careful consideration of data security and privacy protection. By implementing privacy protection strategies such as encryption, access controls, and data anonymization, businesses can safeguard customer data and ensure compliance with data protection laws in overseas markets. This will not only protect the privacy of their customers but also build trust and loyalty in their brand.