In today's digital age, customer insights based on data analysis have become a crucial component of marketing strategy optimization for CRM digital transformation in overseas store markets. With the increasing use of technology and the internet, businesses are able to collect and analyze vast amounts of data to gain valuable insights into customer behavior, preferences, and trends. This data-driven approach allows companies to better understand their customers and tailor their marketing strategies to meet their needs and expectations. One of the key benefits of using data analysis for marketing strategy optimization is the ability to gain a deeper understanding of customer behavior. By analyzing customer data, businesses can identify patterns and trends in purchasing behavior, preferences, and engagement with marketing campaigns. This insight allows companies to better target their marketing efforts and create more personalized and relevant experiences for their customers. Furthermore, data analysis can also help businesses identify areas for improvement in their marketing strategies. By analyzing customer data, companies can identify which marketing campaigns are most effective in driving customer engagement and sales, as well as which ones are not performing as well. This insight allows businesses to optimize their marketing strategies by reallocating resources to the most effective campaigns and making adjustments to underperforming ones. In addition, data analysis can also help businesses identify new opportunities for growth and expansion in overseas store markets. By analyzing customer data, companies can identify emerging trends and preferences in different markets, allowing them to tailor their marketing strategies to better meet the needs of local customers. This insight can help businesses identify new market segments, develop new products or services, and expand their customer base in overseas store markets. Overall, customer insights based on data analysis are essential for marketing strategy optimization for CRM digital transformation in overseas store markets. By leveraging data-driven insights, businesses can gain a deeper understanding of their customers, identify areas for improvement in their marketing strategies, and identify new opportunities for growth and expansion. This data-driven approach allows companies to better meet the needs and expectations of their customers, ultimately leading to increased customer satisfaction and loyalty, as well as improved business performance in overseas store markets.