Data-driven marketing has become the core strategy for customer relationship management (CRM) digital transformation in overseas store markets. With the increasing use of digital technologies and the availability of vast amounts of customer data, businesses are now able to leverage this data to drive their marketing strategies and improve customer relationships. One of the key benefits of data-driven marketing is the ability to personalize and target marketing efforts. By analyzing customer data, businesses can gain insights into customer preferences, behaviors, and purchasing patterns. This allows them to create targeted and personalized marketing campaigns that are more likely to resonate with their customers. For example, a retailer can use data to identify customers who have previously purchased a specific product and then target them with personalized offers or recommendations for similar products. In addition, data-driven marketing allows businesses to measure the effectiveness of their marketing efforts more accurately. By tracking and analyzing customer data, businesses can gain insights into which marketing campaigns are driving the most engagement and sales. This allows them to optimize their marketing strategies and allocate resources more effectively. Furthermore, data-driven marketing can also help businesses to improve customer retention and loyalty. By analyzing customer data, businesses can identify at-risk customers and proactively engage with them to prevent churn. For example, a business can use data to identify customers who have not made a purchase in a certain period of time and then target them with personalized offers or incentives to encourage them to return. Overall, data-driven marketing is essential for CRM digital transformation in overseas store markets. By leveraging customer data, businesses can create more personalized and targeted marketing campaigns, measure the effectiveness of their marketing efforts, and improve customer retention and loyalty. As a result, businesses can gain a competitive edge in overseas markets and drive growth and success.