The overseas store enterprise CRM process optimization is a critical aspect of managing customer relationships and ensuring efficient operations. In order to achieve this, integrating Business Process Management (BPM) and ISO standard process management practices can be highly beneficial. BPM involves the systematic approach to improving business processes, which can be applied to the CRM process in an overseas store enterprise. By analyzing and optimizing the various steps involved in managing customer relationships, BPM can help streamline operations, reduce inefficiencies, and enhance customer satisfaction. On the other hand, ISO standard process management practices provide a framework for establishing and maintaining effective processes within an organization. By adhering to ISO standards, an overseas store enterprise can ensure that its CRM process meets international quality and efficiency benchmarks. Integrating BPM and ISO standard process management practices can bring several advantages to the overseas store enterprise CRM process optimization. Firstly, it allows for a comprehensive analysis of the current CRM process, identifying areas for improvement and optimization. This can lead to the implementation of more efficient and effective processes, ultimately enhancing the overall customer experience. Furthermore, integrating BPM and ISO standards can help in standardizing the CRM process across different locations of the overseas store enterprise. This ensures consistency and uniformity in customer relationship management, regardless of the geographical location, leading to a more cohesive and seamless experience for customers. Additionally, by integrating BPM and ISO standard process management practices, the overseas store enterprise can benefit from improved monitoring and control of the CRM process. This allows for better tracking of key performance indicators, identifying bottlenecks, and addressing any issues in a timely manner. Moreover, integrating BPM and ISO standards can also lead to better compliance with regulatory requirements and industry standards, ensuring that the overseas store enterprise operates within the legal and ethical boundaries of customer relationship management. In conclusion, integrating BPM and ISO standard process management practices can significantly enhance the overseas store enterprise CRM process optimization. By leveraging the systematic approach of BPM and the framework of ISO standards, the overseas store enterprise can achieve greater efficiency, consistency, and compliance in managing customer relationships. This ultimately leads to improved customer satisfaction and loyalty, as well as a more competitive position in the global market.