Design thinking is a problem-solving approach that focuses on understanding the needs and desires of the end user. It involves a deep understanding of the user's perspective, and the development of innovative solutions that meet their needs. In the context of overseas store enterprise CRM process optimization, design thinking can be a powerful tool for creating user-centered solutions that drive business success. The first step in applying design thinking to overseas store enterprise CRM process optimization is to deeply understand the needs and pain points of the end users. This involves conducting in-depth research and interviews with store managers, sales associates, and other stakeholders to gain a comprehensive understanding of their challenges and frustrations with the current CRM process. By empathizing with the end users, businesses can gain valuable insights that will inform the design of a more effective CRM system. Once the needs of the end users have been identified, the next step is to ideate and brainstorm potential solutions. This involves bringing together a diverse team of stakeholders, including designers, developers, and end users, to generate a wide range of ideas for improving the CRM process. By leveraging the collective creativity and expertise of the team, businesses can generate innovative solutions that address the specific needs of the end users. After generating a range of potential solutions, the next step is to prototype and test these ideas with end users. This involves creating low-fidelity prototypes of the proposed CRM solutions and gathering feedback from end users through usability testing and interviews. By involving end users in the design and testing process, businesses can ensure that the final CRM solution meets their needs and expectations. Finally, once a solution has been refined and validated through testing, it can be implemented and integrated into the overseas store enterprise CRM process. By taking a user-centered approach to CRM process optimization, businesses can create a more effective and efficient system that drives improved customer relationships and business performance. In conclusion, design thinking is a powerful approach for optimizing the overseas store enterprise CRM process. By deeply understanding the needs of end users, generating innovative solutions, and involving end users in the design and testing process, businesses can create a more effective and user-centered CRM system. This user-centered approach can drive improved customer relationships and business success, making it a valuable practice for overseas store enterprises.