In today's highly competitive business environment, companies are constantly seeking ways to improve their customer relationship management (CRM) processes in order to gain a competitive edge. This is particularly true for overseas store companies, which often face unique challenges in managing customer relationships across different cultures and markets. In this article, we will explore the application of innovative thinking in CRM process optimization for overseas store companies. One of the key challenges that overseas store companies face in CRM is the need to understand and adapt to the cultural differences of their customers. This requires a deep understanding of the local market and the ability to tailor CRM processes to meet the specific needs and preferences of customers in different regions. Innovative thinking can play a crucial role in this process by encouraging companies to think outside the box and develop creative solutions to these challenges. For example, innovative thinking can lead to the development of new technologies and tools that enable overseas store companies to better understand and connect with their customers. This could include the use of advanced data analytics and artificial intelligence to gain insights into customer behavior and preferences, as well as the development of personalized marketing and communication strategies that resonate with customers in different cultural contexts. In addition, innovative thinking can also lead to the development of new approaches to customer engagement and relationship building. This could include the use of social media and other digital platforms to create interactive and personalized experiences for customers, as well as the development of innovative loyalty programs and incentives that encourage repeat business and customer loyalty. Furthermore, innovative thinking can also lead to the development of new ways to measure and track the success of CRM processes. This could include the development of new key performance indicators (KPIs) that are tailored to the unique challenges and opportunities of overseas markets, as well as the use of advanced analytics and reporting tools to gain insights into the effectiveness of CRM initiatives. Overall, the application of innovative thinking in CRM process optimization for overseas store companies can lead to a range of benefits, including improved customer satisfaction, increased customer loyalty, and ultimately, improved business performance. By encouraging companies to think creatively and develop new approaches to CRM, innovative thinking can help overseas store companies to overcome the unique challenges they face in managing customer relationships across different cultures and markets. As a result, companies that embrace innovative thinking in CRM process optimization are likely to gain a significant competitive advantage in the global marketplace.