Kaizen is a Japanese business philosophy that focuses on continuous improvement in all aspects of an organization. It is a systematic approach to identifying and implementing small, incremental changes in processes and systems to improve efficiency and quality. In recent years, the Kaizen model has gained popularity in overseas store enterprises for optimizing their customer relationship management (CRM) processes. The Kaizen continuous improvement model is particularly well-suited for overseas store enterprises because it emphasizes the importance of involving all employees in the improvement process. This approach encourages a culture of continuous improvement and empowers employees to identify and implement small changes that can have a big impact on the overall CRM process. One of the key principles of the Kaizen model is the concept of "gemba," which means the actual place where work is done. This principle emphasizes the importance of going to the source of the work to understand the current state of the CRM process and identify opportunities for improvement. By involving employees at all levels in the process, overseas store enterprises can gain valuable insights and ideas for optimizing their CRM processes. Another important aspect of the Kaizen model is the focus on standardizing processes and eliminating waste. This can be particularly beneficial for overseas store enterprises, as it can help streamline their CRM processes and improve efficiency. By standardizing processes and eliminating unnecessary steps, overseas store enterprises can reduce the time and resources required to manage customer relationships, ultimately leading to improved customer satisfaction and loyalty. In addition, the Kaizen model emphasizes the importance of data-driven decision-making. By collecting and analyzing data on customer interactions and feedback, overseas store enterprises can gain valuable insights into their CRM processes and identify areas for improvement. This data-driven approach can help overseas store enterprises make more informed decisions about how to optimize their CRM processes and improve the overall customer experience. Overall, the Kaizen continuous improvement model offers overseas store enterprises a systematic and collaborative approach to optimizing their CRM processes. By involving employees at all levels, standardizing processes, and using data-driven decision-making, overseas store enterprises can make small, incremental changes that can have a big impact on their CRM processes. This can ultimately lead to improved customer satisfaction, loyalty, and business performance. As overseas store enterprises continue to face increasing competition and evolving customer expectations, the Kaizen model offers a valuable framework for driving continuous improvement in their CRM processes.