In the overseas store industry, customer relationship management (CRM) is crucial for success. However, effectively training talent in CRM can be a challenge. One approach to improving the effectiveness of CRM talent training is to use case teaching. Case teaching involves presenting real-life scenarios and asking participants to analyze and solve the problems presented. This approach is particularly effective for CRM talent training in the overseas store industry because it allows participants to apply theoretical knowledge to practical situations. By using case teaching, trainees can develop a deeper understanding of CRM principles and how to apply them in real-world situations. They can also learn from the experiences of others and gain insights into best practices and potential pitfalls. Furthermore, case teaching encourages active participation and engagement, as trainees are required to think critically and come up with solutions. This can lead to a more interactive and dynamic learning experience, which is essential for developing the skills and mindset needed for effective CRM in the overseas store industry. In addition, case teaching can help bridge the gap between theory and practice. Trainees can see how CRM principles are put into action and gain a better understanding of the challenges and opportunities that arise in real-world scenarios. This can help them develop the practical skills and judgment needed to excel in their roles. Moreover, case teaching can be tailored to specific challenges and opportunities in the overseas store industry. For example, cases can be designed to address issues such as cultural differences, language barriers, and international customer expectations. This can help trainees develop a global mindset and the ability to adapt CRM strategies to different markets and customer segments. Overall, using case teaching to improve the effectiveness of CRM talent training in the overseas store industry can lead to more practical, engaging, and relevant learning experiences. It can help trainees develop the skills, knowledge, and mindset needed to excel in their roles and contribute to the success of their organizations. As such, it is a valuable approach that should be considered by companies looking to enhance their CRM talent training programs.