Competitor analysis is a crucial tool for guiding the market positioning of overseas store companies' CRM strategic planning. By understanding the strengths and weaknesses of competitors, companies can identify opportunities and threats in the market, and develop a strategic plan that will give them a competitive edge. To begin with, competitor analysis allows companies to identify their direct and indirect competitors in the overseas market. By studying their products, pricing strategies, marketing tactics, and customer service offerings, companies can gain valuable insights into the competitive landscape. This information can then be used to identify gaps in the market that the company can exploit, as well as potential threats that need to be addressed. Furthermore, competitor analysis can help companies understand the unique selling points of their competitors and how they position themselves in the market. By identifying the strengths and weaknesses of competitors, companies can develop a strategic plan that will differentiate them from the competition. For example, if a competitor is known for their high-quality products, a company may choose to focus on offering exceptional customer service as a way to stand out in the market. In addition, competitor analysis can provide valuable insights into customer preferences and market trends. By studying the products and services that are popular among competitors, companies can identify opportunities for innovation and differentiation. For example, if a competitor is successful in offering personalized customer experiences, a company may choose to invest in technology that allows them to offer similar services. Moreover, competitor analysis can help companies identify potential threats in the market. By studying the strategies and tactics of competitors, companies can anticipate potential challenges and develop contingency plans to address them. For example, if a competitor is known for aggressive pricing strategies, a company may choose to focus on offering added value to customers through loyalty programs or exclusive offers. In conclusion, competitor analysis is an essential tool for guiding the market positioning of overseas store companies' CRM strategic planning. By understanding the strengths and weaknesses of competitors, companies can identify opportunities and threats in the market, and develop a strategic plan that will give them a competitive edge. By leveraging competitor analysis, companies can differentiate themselves from the competition, identify opportunities for innovation, and anticipate potential threats in the market. Ultimately, competitor analysis is a valuable tool for companies looking to succeed in the overseas market.