Customer demand research and market positioning strategies are crucial components of overseas store enterprise CRM strategic planning. Understanding the needs and preferences of customers in different markets is essential for developing effective marketing and sales strategies. This article will delve into the importance of customer demand research and market positioning strategies for overseas store enterprise CRM strategic planning. Customer demand research involves gathering and analyzing data on customer preferences, buying behavior, and market trends. This research helps enterprises understand the needs and wants of their target customers, allowing them to tailor their products and services to meet those needs. In the context of overseas store enterprises, customer demand research is particularly important as it helps them understand the unique preferences and cultural nuances of customers in different countries. Market positioning strategies, on the other hand, involve identifying and communicating the unique value proposition of a company's products or services in the marketplace. This involves understanding the competitive landscape, identifying the target market segments, and developing a positioning strategy that sets the company apart from its competitors. For overseas store enterprises, market positioning strategies are essential for establishing a strong presence in foreign markets and differentiating themselves from local competitors. When it comes to CRM strategic planning, customer demand research and market positioning strategies play a critical role. By understanding the needs and preferences of customers in different markets, enterprises can develop targeted marketing campaigns and sales strategies that resonate with their target audience. This can help them attract and retain customers, ultimately driving sales and revenue growth. Furthermore, market positioning strategies help overseas store enterprises establish a strong brand presence in foreign markets. By clearly communicating their unique value proposition and differentiating themselves from local competitors, enterprises can build brand loyalty and trust among their target customers. This can lead to long-term customer relationships and repeat business, which are essential for the success of overseas store enterprises. In conclusion, customer demand research and market positioning strategies are essential components of overseas store enterprise CRM strategic planning. By understanding the needs and preferences of customers in different markets and developing a strong market positioning strategy, enterprises can effectively target their marketing and sales efforts, attract and retain customers, and establish a strong brand presence in foreign markets. This can ultimately lead to increased sales and revenue growth for overseas store enterprises.