In the overseas store industry, customer relationship management (CRM) has become increasingly important in recent years. With the rise of e-commerce and the globalization of businesses, it has become crucial for overseas stores to effectively manage their customer relationships in order to stay competitive in the market. One of the key trends in CRM for overseas stores is the importance of cross-platform user experience consistency. In today's digital age, customers interact with businesses through a variety of platforms, including websites, mobile apps, social media, and more. This means that overseas stores need to ensure that the user experience is consistent across all of these platforms in order to provide a seamless and cohesive experience for their customers. This consistency is important because it helps to build trust and loyalty with customers, as they know what to expect regardless of how they are interacting with the store. One of the main reasons why cross-platform user experience consistency is so important in the overseas store industry is because it helps to create a unified brand image. When customers have a consistent experience across all platforms, it reinforces the store's brand identity and helps to build a strong and recognizable brand. This, in turn, can lead to increased customer loyalty and repeat business. Another reason why cross-platform user experience consistency is important in the overseas store industry is because it helps to improve customer satisfaction. When customers have a seamless and consistent experience, they are more likely to have a positive perception of the store and are more likely to return for future purchases. This can lead to increased customer retention and ultimately, increased sales and revenue for the store. In order to achieve cross-platform user experience consistency, overseas stores need to invest in the right technology and tools. This may include using a customer relationship management system that integrates with multiple platforms, as well as ensuring that the store's website and mobile app have a consistent look and feel. Additionally, it is important for overseas stores to have a strong social media presence and to ensure that their messaging and branding is consistent across all platforms. Overall, the importance of cross-platform user experience consistency in the overseas store industry cannot be overstated. By providing a seamless and cohesive experience for customers across all platforms, overseas stores can build a strong brand, improve customer satisfaction, and ultimately, drive increased sales and revenue. As the industry continues to evolve, it will be crucial for overseas stores to prioritize cross-platform user experience consistency in their CRM strategies in order to stay competitive in the market.