Omni-channel customer stratification refers to the process of categorizing customers based on their behavior and preferences across various channels, such as online, mobile, and in-store. This allows businesses to better understand their customers and tailor their marketing and customer service strategies accordingly. In the context of overseas store system CRM, omni-channel customer stratification is crucial for optimizing the management of customer relationships and improving overall business performance. The first step in omni-channel customer stratification is customer classification. This involves segmenting customers into different groups based on their purchasing behavior, frequency of interaction with the brand, and preferred channels of communication. By doing so, businesses can identify high-value customers who are worth investing in, as well as at-risk customers who may need extra attention to prevent them from churning. Once customers are classified, the next step is to optimize the management strategy for each group. This involves developing personalized marketing campaigns, loyalty programs, and customer service initiatives that are tailored to the specific needs and preferences of each customer segment. For example, high-value customers may be targeted with exclusive offers and personalized recommendations, while at-risk customers may receive special incentives to re-engage with the brand. In the context of overseas store system CRM, omni-channel customer stratification can be particularly challenging due to the complexity of managing customer relationships across different countries and cultures. However, by leveraging advanced CRM technologies and data analytics, businesses can gain valuable insights into the behavior of their overseas customers and develop targeted strategies to drive engagement and loyalty. Overall, omni-channel customer stratification is a powerful tool for businesses to optimize their customer management strategies and drive business growth. By understanding the unique needs and preferences of different customer segments, businesses can deliver more personalized and relevant experiences, ultimately leading to increased customer satisfaction and loyalty. In the context of overseas store system CRM, this approach is especially important for building strong and lasting relationships with customers in different parts of the world.