Customer stratification strategy is a crucial aspect of customer relationship management (CRM) in the overseas store system. This strategy involves categorizing customers based on their purchasing behavior, preferences, and other relevant factors. By doing so, businesses can tailor their marketing and sales efforts to better meet the needs of different customer segments, ultimately leading to improved customer satisfaction and loyalty. In this case analysis, we will delve into the application of customer stratification strategy in the overseas store system CRM and evaluate its effects on the business. The first step in implementing a customer stratification strategy is to gather and analyze customer data. This may include information such as purchase history, frequency of visits, average spending, and demographic details. By segmenting customers into different groups based on this data, businesses can gain a better understanding of their customer base and identify opportunities for targeted marketing and sales initiatives. Once the customer segments have been identified, businesses can then develop tailored marketing and sales strategies for each group. For example, high-value customers may receive exclusive offers or personalized recommendations, while new or infrequent customers may be targeted with promotions to encourage repeat purchases. By implementing a customer stratification strategy, businesses can expect to see a range of positive effects on their CRM efforts. Firstly, by targeting specific customer segments with relevant and personalized offers, businesses can expect to see an increase in sales and customer retention. This is because customers are more likely to respond positively to marketing messages that are tailored to their specific needs and preferences. Furthermore, by gaining a deeper understanding of their customer base, businesses can also identify opportunities for upselling and cross-selling. For example, by analyzing the purchasing behavior of different customer segments, businesses can identify products or services that are commonly purchased together and use this information to drive additional sales. In addition to the direct impact on sales and customer retention, implementing a customer stratification strategy can also lead to improved customer satisfaction and loyalty. By demonstrating an understanding of their customers' needs and preferences, businesses can build stronger relationships with their customer base, ultimately leading to increased customer satisfaction and loyalty. In conclusion, the application of customer stratification strategy in the overseas store system CRM can have a significant impact on the business. By segmenting customers based on their purchasing behavior and preferences, businesses can develop targeted marketing and sales strategies that lead to increased sales, improved customer satisfaction, and enhanced customer loyalty. As such, businesses should consider implementing a customer stratification strategy as part of their CRM efforts to drive long-term success.