Transnational cultural marketing is a global marketing strategy that focuses on understanding and appealing to the cultural values and preferences of customers in different countries. This approach recognizes that consumer behavior is influenced by cultural factors, and seeks to tailor marketing efforts to resonate with the local population. One key aspect of transnational cultural marketing is the use of customer relationship management (CRM) to attract overseas customers. CRM involves the use of technology and data analysis to better understand and serve customers, and it can be particularly effective in a transnational context. By leveraging CRM tools, businesses can gain insights into the preferences and behaviors of customers in different countries, allowing them to tailor their marketing strategies accordingly. In the context of overseas store service, transnational cultural marketing and CRM can be used to great effect. For example, a retail chain with stores in multiple countries can use CRM to track the purchasing habits of customers in each location. By analyzing this data, the company can identify cultural trends and preferences, and use this information to customize its marketing efforts. This might involve creating targeted advertising campaigns that speak to the specific interests of customers in each country, or offering products and services that are tailored to local tastes. In addition to tailoring marketing efforts, transnational cultural marketing and CRM can also be used to improve the customer experience. By understanding the cultural values and expectations of customers in different countries, businesses can ensure that their overseas stores provide a high level of service that resonates with local customers. This might involve training staff to be sensitive to cultural differences, or offering products and services that are specifically designed to meet the needs of customers in each location. Overall, transnational cultural marketing and CRM are powerful tools for attracting overseas customers to store services. By understanding and appealing to the cultural values and preferences of customers in different countries, businesses can create marketing strategies that resonate with local populations. Additionally, by using CRM to gain insights into customer behavior, businesses can tailor their marketing efforts and improve the customer experience, ultimately driving customer attraction and loyalty. As the global marketplace continues to expand, transnational cultural marketing and CRM will become increasingly important for businesses looking to attract overseas customers.