In today's global business environment, digital transformation is a key priority for organizations looking to stay competitive and relevant. This is particularly true for companies with overseas store markets, where the need to adapt to new technologies and customer relationship management (CRM) strategies is essential for success. In this context, leadership and culture building are critical components of organizational change strategies for CRM digital transformation. Leadership plays a crucial role in driving digital transformation initiatives within an organization. Leaders must be able to articulate a clear vision for the future of the company and inspire their teams to embrace change. They must also be willing to take risks and make bold decisions in order to drive the necessary changes. In the context of overseas store markets, this may require leaders to navigate cultural differences and adapt their strategies to local contexts. Culture building is equally important in the context of digital transformation. Organizational culture can either enable or hinder the successful implementation of new technologies and CRM strategies. A culture that is resistant to change, hierarchical, or siloed can impede progress, while a culture that is open, collaborative, and innovative can facilitate digital transformation. In the context of overseas store markets, it is important for organizations to understand and respect the cultural nuances of their international teams and customers in order to build a culture that supports digital transformation. Organizational change strategies for CRM digital transformation in overseas store markets must be tailored to the specific needs and challenges of these markets. This may involve conducting thorough market research, understanding local customer behaviors and preferences, and adapting CRM strategies accordingly. It may also involve investing in training and development programs to ensure that international teams are equipped with the necessary skills and knowledge to drive digital transformation. In conclusion, leadership and culture building are essential components of organizational change strategies for CRM digital transformation in overseas store markets. Leaders must be able to articulate a clear vision, inspire their teams, and navigate cultural differences, while building a culture that supports innovation and change. By focusing on these key areas, organizations can successfully drive digital transformation in their overseas store markets and position themselves for long-term success in the global marketplace.