In the digital transformation of customer relationship management (CRM) in overseas store markets, data protection and security management should be the top priority. As businesses expand into new markets, they are increasingly relying on digital tools and platforms to manage customer relationships and drive sales. However, with this increased reliance on digital technology comes the need for robust data protection and security measures to safeguard sensitive customer information. One of the key challenges in the digital transformation of CRM in overseas store markets is the need to comply with different data protection regulations and standards in each market. For example, the European Union's General Data Protection Regulation (GDPR) imposes strict requirements on how businesses handle and protect customer data, while other countries may have their own unique data protection laws. This means that businesses operating in multiple overseas markets must navigate a complex web of regulations and standards to ensure compliance and avoid potential legal and financial repercussions. In addition to regulatory compliance, businesses must also address the growing threat of cyber attacks and data breaches. As customer data becomes increasingly valuable to cyber criminals, businesses must invest in robust security measures to protect against unauthorized access and data theft. This includes implementing encryption, access controls, and regular security audits to identify and address potential vulnerabilities. Furthermore, the digital transformation of CRM in overseas store markets also brings the challenge of managing data across multiple platforms and systems. Businesses must ensure that customer data is securely transferred and stored across different digital tools and platforms, while also maintaining data integrity and accuracy. This requires careful planning and coordination to ensure that data is consistently protected and managed throughout the customer relationship lifecycle. To address these challenges, businesses should adopt a security-first approach to the digital transformation of CRM in overseas store markets. This means prioritizing data protection and security management at every stage of the transformation process, from system design and implementation to ongoing maintenance and monitoring. This includes investing in robust security technologies, implementing strict access controls, and providing regular training and awareness programs for employees to ensure that they understand the importance of data protection and security. In conclusion, the digital transformation of CRM in overseas store markets presents both opportunities and challenges for businesses. While digital tools and platforms can help drive sales and improve customer relationships, they also bring increased risks to data protection and security. By prioritizing data protection and security management, businesses can navigate these challenges and ensure that customer data is securely managed and protected throughout the digital transformation process.