In recent years, the digital transformation of customer relationship management (CRM) has become increasingly important in overseas store markets. With the rise of e-commerce and the increasing use of digital platforms for shopping, it has become essential for businesses to adapt and evolve their CRM strategies to meet the changing needs and expectations of customers. One of the best practices in CRM digital transformation in overseas store markets is the construction of a robust technology platform. This platform should be able to integrate customer data from various sources, such as social media, online shopping platforms, and in-store interactions, to provide a comprehensive view of the customer journey. By leveraging advanced analytics and artificial intelligence, businesses can gain valuable insights into customer behavior and preferences, allowing them to personalize their marketing and sales efforts. Successful cases in technology platform construction can be found in companies that have invested in cutting-edge CRM software and tools. For example, some businesses have implemented customer data platforms (CDPs) that enable them to unify and analyze customer data in real-time, allowing for more personalized and targeted marketing campaigns. Others have adopted advanced customer relationship management (CRM) systems that provide a 360-degree view of the customer, enabling sales and customer service teams to deliver a seamless and personalized experience across all touchpoints. In addition to technology platform construction, another best practice in CRM digital transformation is the adoption of omnichannel strategies. With the increasing use of multiple channels for shopping and communication, businesses need to ensure a consistent and seamless experience for customers across all touchpoints. This requires the integration of online and offline channels, as well as the use of data-driven insights to personalize the customer experience. Successful cases in omnichannel strategies can be seen in companies that have implemented unified customer databases and integrated marketing automation tools. By leveraging these technologies, businesses can deliver personalized and targeted messages to customers across various channels, leading to higher engagement and conversion rates. Overall, the digital transformation of CRM in overseas store markets requires a strategic and holistic approach. By investing in technology platform construction and adopting omnichannel strategies, businesses can better understand and engage with their customers, leading to improved customer satisfaction and loyalty. As the digital landscape continues to evolve, it is essential for businesses to stay ahead of the curve and embrace the latest technologies and best practices in CRM digital transformation.