In today's fast-paced and ever-changing business environment, companies are constantly seeking ways to stay ahead of the competition and meet the evolving needs of their customers. One area where this is particularly evident is in the realm of customer relationship management (CRM) and digital transformation. As companies expand into overseas markets, they are faced with the challenge of upgrading their technology platforms to meet the demands of a global customer base. Traditionally, CRM systems have been built on legacy platforms that are often outdated and unable to keep up with the demands of modern business. These systems are often limited in their capabilities, making it difficult for companies to effectively manage their customer relationships and provide the level of service that today's consumers expect. As companies expand into overseas markets, these limitations become even more apparent, as they are faced with the challenge of managing a diverse customer base with varying needs and expectations. To address these challenges, companies are increasingly turning to modern technology platforms to upgrade their CRM systems and facilitate digital transformation. These modern platforms offer a range of benefits, including improved scalability, flexibility, and integration capabilities. They also provide companies with the ability to leverage advanced analytics and artificial intelligence to better understand and engage with their customers. The road to technology platform upgrade for CRM digital transformation in overseas store markets involves a number of key steps. First and foremost, companies must assess their current CRM systems and identify the limitations and challenges they face in managing their overseas customer base. This may involve conducting a thorough audit of their existing systems and processes, as well as gathering feedback from overseas customers and stakeholders. Once the limitations and challenges have been identified, companies can begin to explore modern technology platforms that offer the capabilities they need to effectively manage their overseas customer base. This may involve evaluating a range of options, including cloud-based CRM systems, advanced analytics platforms, and AI-powered customer engagement tools. Once a suitable technology platform has been identified, companies can begin the process of migrating their existing CRM systems to the new platform. This may involve a range of activities, including data migration, system integration, and user training. It is important for companies to carefully plan and execute this migration process to minimize disruption to their overseas operations and ensure a smooth transition to the new platform. Ultimately, the road to technology platform upgrade for CRM digital transformation in overseas store markets is a complex and challenging journey. However, by embracing modern technology platforms and leveraging advanced analytics and AI capabilities, companies can better understand and engage with their overseas customers, driving improved customer relationships and business success.