In today's digital age, data-based market positioning and analysis have become essential components of successful marketing strategies. This is particularly true for companies operating in overseas store markets, where understanding consumer behavior and preferences is crucial for effective customer relationship management (CRM) and digital transformation. One of the key benefits of data-based market positioning and analysis is the ability to gain insights into consumer behavior and preferences. By leveraging data from various sources such as social media, online sales, and customer feedback, companies can gain a deeper understanding of their target audience. This allows them to tailor their marketing strategies to better meet the needs and desires of their customers, ultimately leading to increased customer satisfaction and loyalty. Furthermore, data-based market positioning and analysis can also help companies identify new market opportunities and trends. By analyzing data on consumer behavior and preferences, companies can identify emerging trends and shifts in consumer preferences. This allows them to adapt their marketing strategies accordingly, ensuring that they remain competitive in overseas store markets. In addition, data-based market positioning and analysis can also help companies optimize their marketing efforts. By analyzing data on customer behavior and preferences, companies can identify the most effective marketing channels and strategies for reaching their target audience. This allows them to allocate their marketing resources more effectively, ultimately leading to a higher return on investment. Moreover, data-based market positioning and analysis can also help companies improve their customer relationship management (CRM) efforts. By leveraging data on customer behavior and preferences, companies can personalize their marketing efforts and provide more targeted and relevant communications to their customers. This can help to strengthen customer relationships and increase customer loyalty, ultimately leading to higher customer lifetime value. Overall, data-based market positioning and analysis is a crucial component of successful marketing strategy innovation for CRM digital transformation in overseas store markets. By leveraging data to gain insights into consumer behavior and preferences, identify new market opportunities and trends, optimize marketing efforts, and improve customer relationship management, companies can gain a competitive edge and drive business growth in overseas store markets. As such, companies operating in overseas store markets should prioritize data-based market positioning and analysis as a key component of their marketing strategies.