In today's highly competitive retail industry, customer relationship management (CRM) has become a critical component for success. With the increasing digital transformation in overseas store markets, it is essential for retailers to design and implement data-driven personalized marketing strategies to effectively engage with their customers and drive sales. The first step in this process is to gather and analyze customer data. This includes information such as purchase history, browsing behavior, and demographic details. By leveraging advanced analytics tools, retailers can gain valuable insights into customer preferences and behavior, allowing them to create personalized marketing campaigns that are tailored to individual needs and interests. Once the data has been collected and analyzed, retailers can then use this information to design targeted marketing strategies. This may involve sending personalized email offers, creating customized product recommendations, or delivering targeted advertisements through social media and other digital channels. By delivering relevant and personalized content to customers, retailers can increase engagement and drive sales. In addition to personalized marketing, retailers can also use CRM data to improve the overall customer experience. By understanding customer preferences and behavior, retailers can optimize their store layout, product assortment, and pricing strategies to better meet the needs of their customers. This can lead to increased customer satisfaction and loyalty, ultimately driving long-term success in overseas store markets. Implementing data-driven personalized marketing strategies also requires a strong technological infrastructure. Retailers need to invest in advanced CRM systems and analytics tools to effectively gather, analyze, and leverage customer data. Additionally, they need to ensure that their digital platforms are capable of delivering personalized content to customers across various channels, including websites, mobile apps, and social media. Finally, it is important for retailers to continuously monitor and evaluate the performance of their personalized marketing strategies. By tracking key metrics such as customer engagement, conversion rates, and sales, retailers can identify areas for improvement and make necessary adjustments to their strategies. This iterative process allows retailers to continuously optimize their marketing efforts and stay ahead of the competition in overseas store markets. In conclusion, the digital transformation in overseas store markets presents both opportunities and challenges for retailers. By designing and implementing data-driven personalized marketing strategies, retailers can effectively engage with their customers and drive sales. However, this requires a strong focus on gathering and analyzing customer data, designing targeted marketing campaigns, investing in technology, and continuously evaluating performance. By embracing these strategies, retailers can position themselves for success in the increasingly competitive overseas store markets.