Customer Relationship Management (CRM) process optimization is crucial for overseas store companies to effectively manage their customer relationships and improve their overall business performance. By analyzing key issues and solutions in CRM process optimization from cases, companies can gain valuable insights into how to enhance their customer relationships and drive business growth. One of the key issues in CRM process optimization for overseas store companies is the lack of a centralized customer database. Without a centralized database, companies struggle to effectively track and manage customer interactions, leading to inefficiencies and missed opportunities. To address this issue, companies can implement a robust CRM system that integrates customer data from various touchpoints, such as in-store purchases, online interactions, and social media engagement. By centralizing customer data, companies can gain a comprehensive view of their customers and deliver personalized experiences that drive loyalty and satisfaction. Another key issue is the lack of effective customer segmentation and targeting. Many overseas store companies struggle to identify and target the right customer segments, leading to ineffective marketing campaigns and low conversion rates. To overcome this challenge, companies can leverage data analytics and segmentation tools to identify key customer segments based on demographics, behavior, and preferences. By targeting the right customer segments with personalized offers and communications, companies can improve customer engagement and drive higher sales. Furthermore, companies often face challenges in managing customer feedback and resolving issues in a timely manner. Without a streamlined process for capturing and addressing customer feedback, companies risk damaging their reputation and losing valuable customers. To address this issue, companies can implement a robust feedback management system that allows customers to easily submit feedback and complaints, and ensures that these are promptly addressed by the relevant teams. By actively listening to customer feedback and resolving issues in a timely manner, companies can build trust and loyalty with their customers. In conclusion, overseas store companies can benefit from analyzing key issues and solutions in CRM process optimization from cases to improve their customer relationships and drive business growth. By addressing challenges such as centralized customer database, effective customer segmentation, and feedback management, companies can enhance their CRM processes and deliver exceptional customer experiences. Ultimately, a well-optimized CRM process can help overseas store companies build long-term customer relationships and achieve sustainable business success.