In today's globalized business environment, overseas store companies are constantly seeking ways to improve their customer management processes in order to stay competitive. One of the most effective ways to achieve this is by leveraging big data analysis technology to optimize their customer relationship management (CRM) process. Big data analysis technology allows companies to collect, process, and analyze large volumes of data from various sources, including customer interactions, sales transactions, social media, and more. By harnessing the power of big data, overseas store companies can gain valuable insights into their customers' behavior, preferences, and needs, which can be used to enhance their CRM process in the following ways: 1. Personalized customer experiences: Big data analysis technology enables overseas store companies to segment their customer base and tailor their marketing and sales efforts to individual preferences. By understanding each customer's purchasing history, browsing behavior, and demographic information, companies can create personalized offers and recommendations that are more likely to resonate with their target audience. 2. Predictive analytics: By analyzing historical data and trends, overseas store companies can use big data technology to predict future customer behavior and preferences. This allows companies to anticipate customer needs and proactively address potential issues, ultimately improving customer satisfaction and loyalty. 3. Real-time insights: Big data analysis technology provides overseas store companies with real-time insights into customer interactions and feedback. This allows companies to quickly identify and address customer concerns, as well as capitalize on emerging opportunities, ultimately improving the overall customer experience. 4. Enhanced customer service: By leveraging big data technology, overseas store companies can gain a deeper understanding of their customers' needs and preferences, allowing them to provide more personalized and efficient customer service. This can include offering proactive support, resolving issues more quickly, and providing relevant product recommendations. 5. Improved sales and marketing strategies: Big data analysis technology can help overseas store companies optimize their sales and marketing strategies by identifying the most effective channels, messages, and offers for different customer segments. This can lead to more targeted and successful marketing campaigns, as well as increased sales and customer engagement. In conclusion, big data analysis technology offers overseas store companies a powerful tool for optimizing their customer management processes within the CRM framework. By leveraging the insights gained from big data, companies can create more personalized customer experiences, improve predictive analytics, gain real-time insights, enhance customer service, and refine their sales and marketing strategies. Ultimately, this can lead to increased customer satisfaction, loyalty, and business success.