Process mining technology is a powerful tool that can be used to analyze the customer relationship management (CRM) process of overseas store companies. By leveraging this technology, companies can gain valuable insights into their CRM processes, identify areas for improvement, and ultimately enhance the customer experience. To begin with, process mining technology allows companies to visualize and analyze their CRM processes in real-time. This means that companies can gain a comprehensive understanding of how their CRM processes are actually being executed, rather than relying on assumptions or outdated information. By analyzing the data generated from customer interactions, companies can identify patterns, bottlenecks, and inefficiencies in their CRM processes. Furthermore, process mining technology enables companies to measure the performance of their CRM processes. By analyzing key performance indicators such as response times, customer satisfaction scores, and conversion rates, companies can gain insights into the effectiveness of their CRM processes. This information can be used to identify areas for improvement and to set benchmarks for future performance. In addition, process mining technology can help companies to identify opportunities for automation and optimization within their CRM processes. By analyzing the data generated from customer interactions, companies can identify repetitive tasks and manual processes that can be automated. This can help to streamline the CRM process, reduce the potential for human error, and ultimately improve the efficiency of the process. Moreover, process mining technology can be used to identify compliance and regulatory issues within the CRM process. By analyzing the data generated from customer interactions, companies can identify instances of non-compliance with regulations or internal policies. This can help companies to proactively address these issues and ensure that their CRM processes are in line with legal and ethical standards. Overall, process mining technology can provide overseas store companies with valuable insights into their CRM processes. By visualizing and analyzing their CRM processes in real-time, measuring performance, identifying opportunities for automation and optimization, and addressing compliance issues, companies can enhance the effectiveness and efficiency of their CRM processes. This can ultimately lead to improved customer satisfaction, increased sales, and a competitive advantage in the overseas market.