In today's competitive business environment, customer relationship management (CRM) has become an essential tool for companies to maintain and improve their customer care. Personalized CRM services, in particular, have gained popularity as they allow companies to tailor their interactions with customers based on their individual preferences and needs. However, for overseas stores, providing personalized CRM services can be challenging, as it requires a deep understanding of the local culture and customs. One way to improve the customer care of personalized CRM services in overseas stores is to use personalized birthday gifts. Personalized birthday gifts are a great way to show customers that they are valued and appreciated. By sending personalized birthday gifts to customers in overseas stores, companies can demonstrate their commitment to providing excellent customer care and building strong relationships with their customers. This can help to increase customer loyalty and satisfaction, as well as encourage repeat business. Furthermore, personalized birthday gifts can also help to bridge the cultural gap between the company and its overseas customers. By taking the time to understand the local customs and traditions related to birthdays, companies can show that they respect and appreciate the cultural differences of their overseas customers. This can help to build trust and rapport with customers, and ultimately improve the effectiveness of personalized CRM services in overseas stores. In addition, personalized birthday gifts can also serve as a way to gather valuable customer data. By collecting information about customers' birthdays and preferences, companies can gain insights into their customers' tastes and preferences, which can be used to further personalize their CRM services. This can help to create more targeted and effective marketing campaigns, as well as improve the overall customer experience. Overall, using personalized birthday gifts to improve the customer care of personalized CRM services in overseas stores can be a highly effective strategy. Not only does it show customers that they are valued and appreciated, but it also helps to bridge the cultural gap and gather valuable customer data. By taking the time to understand and celebrate the birthdays of their overseas customers, companies can improve the effectiveness of their personalized CRM services and ultimately build stronger, more loyal customer relationships.