Customer Relationship Management (CRM) is a crucial aspect of the overseas store industry, as it directly impacts customer satisfaction and loyalty. However, standardizing the CRM talent training process in this industry can be a challenging task. One effective approach to achieving this standardization is through training project management. Training project management involves the planning, organizing, and implementing of training programs to ensure that employees acquire the necessary skills and knowledge to perform their roles effectively. By applying project management principles to CRM talent training, overseas store industry businesses can streamline the process and ensure consistency across different locations. The first step in standardizing the CRM talent training process is to conduct a comprehensive needs assessment. This involves identifying the specific skills and knowledge that employees require to deliver exceptional customer service. By understanding the unique needs of each overseas store location, businesses can tailor their training programs to address these requirements effectively. Once the training needs have been identified, a detailed training plan should be developed. This plan should outline the objectives of the training program, the topics to be covered, the training methods to be used, and the resources required. By creating a structured training plan, businesses can ensure that all employees receive consistent and comprehensive CRM training. Effective communication is also essential in standardizing the CRM talent training process. Project managers should clearly communicate the training objectives, expectations, and timelines to all stakeholders involved in the training program. This includes employees, trainers, and management. By keeping all parties informed, businesses can ensure that everyone is aligned and committed to the training process. In addition, the use of technology can greatly enhance the standardization of CRM talent training. Online learning platforms, virtual classrooms, and e-learning modules can be used to deliver training content to employees across different overseas store locations. This not only ensures consistency in training delivery but also provides flexibility for employees to access training materials at their convenience. Furthermore, the evaluation of training effectiveness is crucial in standardizing the CRM talent training process. Project managers should implement a system for assessing the impact of the training on employee performance and customer satisfaction. This feedback can then be used to make continuous improvements to the training program and ensure its ongoing effectiveness. In conclusion, standardizing the CRM talent training process in the overseas store industry through training project management is essential for ensuring consistent and high-quality customer service. By conducting a thorough needs assessment, developing a structured training plan, communicating effectively, leveraging technology, and evaluating training effectiveness, businesses can achieve standardization and ultimately improve customer satisfaction and loyalty.