CRM (Customer Relationship Management) strategic planning is a crucial tool for shaping the brand image of overseas store companies. By effectively utilizing CRM strategies, companies can build strong relationships with their customers, understand their needs and preferences, and ultimately create a positive brand image. In this article, we will delve into the ways in which CRM strategic planning can be used to shape the brand image of overseas store companies. First and foremost, CRM strategic planning involves understanding the needs and preferences of customers. By collecting and analyzing customer data, companies can gain valuable insights into the buying behavior, preferences, and feedback of their customers. This information can be used to tailor products and services to meet the specific needs of overseas customers, thereby enhancing their overall experience with the brand. By doing so, companies can build a positive brand image that is associated with customer satisfaction and loyalty. Furthermore, CRM strategic planning can be used to personalize the customer experience. By utilizing customer data, companies can create personalized marketing campaigns, offers, and promotions that are tailored to the specific needs and preferences of overseas customers. This personalized approach not only enhances the customer experience but also helps to build a strong brand image that is associated with customer-centricity and attention to detail. In addition, CRM strategic planning can be used to improve customer communication and engagement. By utilizing CRM tools and technologies, companies can effectively communicate with overseas customers through various channels such as email, social media, and mobile apps. This allows companies to stay connected with their customers, address their concerns, and gather feedback in real-time. By maintaining open and transparent communication with customers, companies can build a positive brand image that is associated with trust, reliability, and responsiveness. Moreover, CRM strategic planning can be used to build customer loyalty and advocacy. By implementing loyalty programs, referral programs, and customer satisfaction initiatives, companies can incentivize overseas customers to engage with the brand on a long-term basis. This not only helps to retain customers but also encourages them to become brand advocates who promote the company to their peers and networks. By building a loyal customer base and a network of brand advocates, companies can shape a positive brand image that is associated with trust, credibility, and word-of-mouth recommendations. In conclusion, CRM strategic planning is a powerful tool for shaping the brand image of overseas store companies. By understanding the needs and preferences of customers, personalizing the customer experience, improving customer communication and engagement, and building customer loyalty and advocacy, companies can create a positive brand image that resonates with overseas customers. As such, companies should prioritize CRM strategic planning as a key component of their brand-building efforts in overseas markets.