In today's globalized business environment, overseas store enterprises are facing increasing competition and challenges. In order to stay ahead in the market, it is crucial for these enterprises to have a well-planned customer relationship management (CRM) strategy. One important aspect of this strategy is the establishment of a performance evaluation system, which plays a key role in ensuring the success of the CRM strategy. The importance of establishing a performance evaluation system for overseas store enterprise CRM cannot be overstated. Such a system allows the enterprise to measure the effectiveness of its CRM efforts and identify areas for improvement. By tracking key performance indicators (KPIs) such as customer satisfaction, retention rates, and sales growth, the enterprise can gain valuable insights into the success of its CRM initiatives. This, in turn, enables the enterprise to make informed decisions and adjustments to its CRM strategy, ultimately leading to improved customer relationships and increased profitability. The methodology of establishing a performance evaluation system for overseas store enterprise CRM involves several key steps. Firstly, the enterprise must define clear and measurable objectives for its CRM strategy. These objectives should be aligned with the overall business goals and should be specific, achievable, and relevant to the enterprise's target market. Once the objectives are established, the enterprise can then identify the KPIs that will be used to measure the success of its CRM efforts. These KPIs should be carefully selected to provide a comprehensive view of the enterprise's performance in key areas such as customer satisfaction, loyalty, and profitability. Common KPIs for overseas store enterprise CRM include customer acquisition cost, customer lifetime value, and customer churn rate. With the objectives and KPIs in place, the enterprise can then implement a system for collecting and analyzing data related to its CRM performance. This may involve the use of customer feedback surveys, sales reports, and other relevant data sources. The enterprise should also invest in CRM software and tools that can help automate the data collection and analysis process, making it easier to track and measure performance against the established KPIs. Finally, the enterprise should regularly review and evaluate the performance of its CRM strategy against the established KPIs. This may involve conducting regular performance reviews, analyzing trends and patterns in the data, and identifying areas for improvement. Based on the findings, the enterprise can then make informed decisions about adjusting its CRM strategy to better meet the needs and expectations of its customers. In conclusion, the establishment of a performance evaluation system is a critical component of overseas store enterprise CRM strategic planning. By defining clear objectives, identifying relevant KPIs, and implementing a robust data collection and analysis process, enterprises can gain valuable insights into the success of their CRM efforts and make informed decisions to improve customer relationships and drive business growth.