In today's globalized business environment, overseas store companies are constantly seeking ways to improve their customer relationship management (CRM) strategies and optimize their customer relationships. One valuable resource that can help guide these efforts is customer feedback. By analyzing and leveraging customer feedback, overseas store companies can gain valuable insights into their customers' needs, preferences, and pain points, which can in turn inform their CRM strategic planning and customer relationship optimization. The first step in using customer feedback to guide CRM strategic planning is to gather and analyze the feedback. This can be done through various channels, such as surveys, social media, online reviews, and direct customer interactions. Once the feedback has been collected, it is important to categorize and analyze it to identify common themes and patterns. This can provide valuable information about the areas in which the company is excelling and the areas in which it needs to improve. Once the feedback has been analyzed, overseas store companies can use it to inform their CRM strategic planning. For example, if customers consistently provide feedback about long wait times at the checkout counter, the company may decide to invest in additional staff or implement new technology to streamline the checkout process. Similarly, if customers express a desire for more personalized service, the company may decide to invest in training for their staff or implement a customer loyalty program. In addition to informing CRM strategic planning, customer feedback can also be used to optimize customer relationships. By addressing the issues and concerns raised by customers, overseas store companies can demonstrate that they value their customers' input and are committed to providing a positive customer experience. This can help to build trust and loyalty among customers, ultimately leading to increased customer satisfaction and retention. Furthermore, by actively seeking and responding to customer feedback, overseas store companies can also foster a culture of continuous improvement within their organization. This can lead to a more customer-centric approach to business, with a focus on meeting the needs and expectations of customers. In conclusion, customer feedback is a valuable resource that can be used to guide overseas store companies' CRM strategic planning and customer relationship optimization. By gathering and analyzing customer feedback, companies can gain valuable insights into their customers' needs and preferences, which can in turn inform their CRM strategies and help to optimize customer relationships. By actively seeking and responding to customer feedback, overseas store companies can demonstrate their commitment to providing a positive customer experience and foster a culture of continuous improvement within their organization.