In today's globalized economy, businesses are constantly seeking new opportunities to expand their reach and tap into overseas markets. However, understanding the needs and preferences of potential customers in these markets can be a challenging task. This is where data mining technology comes into play, offering a powerful tool for uncovering hidden insights and trends that can help businesses better understand and cater to the needs of their overseas customers. Data mining technology involves the process of analyzing large sets of data to identify patterns, trends, and relationships that can be used to make informed business decisions. When it comes to understanding the needs of potential customers in overseas store markets, data mining can be a valuable tool for uncovering valuable insights that can inform marketing strategies, product development, and customer engagement efforts. One of the key ways in which data mining technology can be used to discover the hidden needs of potential customers in overseas store markets is through the analysis of customer behavior and preferences. By collecting and analyzing data from various sources such as social media, online reviews, and customer feedback, businesses can gain valuable insights into the preferences, purchasing habits, and pain points of their overseas customers. This information can then be used to tailor marketing campaigns, product offerings, and customer service initiatives to better meet the needs of these customers. Another important application of data mining technology in uncovering the hidden needs of potential customers in overseas store markets is through the identification of market trends and opportunities. By analyzing data on market trends, consumer behavior, and competitive landscape, businesses can gain a better understanding of the evolving needs and preferences of overseas customers. This can help businesses identify new market opportunities, develop innovative products and services, and stay ahead of the competition in overseas markets. Furthermore, data mining technology can also be used to personalize the customer experience in overseas store markets. By leveraging data on customer preferences, purchasing history, and behavior, businesses can create personalized marketing campaigns, product recommendations, and customer service initiatives that resonate with the unique needs of overseas customers. This can help businesses build stronger relationships with their overseas customers and drive customer loyalty and satisfaction. In conclusion, data mining technology offers a powerful tool for uncovering the hidden needs of potential customers in overseas store markets. By leveraging data on customer behavior, market trends, and preferences, businesses can gain valuable insights that can inform marketing strategies, product development, and customer engagement efforts in overseas markets. As businesses continue to expand their reach into overseas markets, data mining technology will play an increasingly important role in helping them better understand and cater to the needs of their overseas customers.