In the competitive beauty industry, customer relationship management (CRM) is crucial for the success of overseas beauty salons. Personalized beauty services have become a key differentiator for salons looking to attract and retain customers. In this article, we will delve into a successful case of personalized beauty services implemented by an overseas beauty salon, and how it has contributed to their CRM practice. The beauty salon in question recognized the growing demand for personalized beauty services among their customers. They understood that every customer has unique needs and preferences when it comes to beauty treatments, and they wanted to tailor their services to meet those individual needs. To achieve this, the salon invested in training their staff to be highly skilled in a wide range of beauty treatments, and to be able to provide personalized recommendations based on each customer's specific requirements. The salon also implemented a CRM system that allowed them to collect and store detailed information about each customer, including their preferences, past treatments, and any specific concerns they may have. This information was used to create personalized treatment plans for each customer, ensuring that they received the most effective and tailored beauty services. In addition to personalized treatments, the salon also focused on providing a high level of customer service. They made sure to communicate regularly with their customers, both in person and through digital channels, to ensure that they were satisfied with their treatments and to gather feedback on their experiences. This allowed the salon to continuously improve their services and to build strong, long-lasting relationships with their customers. As a result of these efforts, the salon saw a significant increase in customer satisfaction and loyalty. Customers appreciated the personalized approach to beauty services, and many of them became regular, loyal customers. The salon also saw an increase in customer referrals, as satisfied customers recommended their services to friends and family. Overall, the successful implementation of personalized beauty services has greatly contributed to the CRM practice of this overseas beauty salon. By focusing on understanding and meeting the individual needs of their customers, the salon has been able to build strong, long-lasting relationships with their customers, leading to increased customer satisfaction, loyalty, and referrals. In conclusion, the case of this overseas beauty salon serves as a great example of the importance of personalized beauty services in the CRM practice of beauty salons. By investing in training, implementing a CRM system, and focusing on customer service, the salon has been able to successfully meet the unique needs of their customers, leading to a thriving business and satisfied, loyal customers.