In today's competitive business environment, customer relationship management (CRM) has become an essential tool for businesses to improve customer satisfaction and loyalty. This is especially true for overseas stores, where cultural differences and language barriers can make it challenging to connect with customers. In this case sharing, we will explore how a fitness club used a CRM system to improve member satisfaction and retention. The fitness club, located in a foreign country, faced the challenge of retaining members and ensuring their satisfaction. The club implemented a CRM system to better understand their members' needs and preferences. The CRM system allowed the club to track member interactions, gather feedback, and personalize their communication with members. One of the key strategies the fitness club used to improve member satisfaction was to personalize their communication with members. The CRM system allowed the club to segment their members based on their fitness goals, preferences, and attendance history. This enabled the club to send targeted and personalized communication to members, such as personalized workout plans, nutrition tips, and special offers based on their interests. In addition, the CRM system allowed the club to gather feedback from members through surveys and feedback forms. This valuable information helped the club understand what members liked and disliked about their experience, and allowed them to make necessary improvements. By actively listening to their members, the club was able to address any issues or concerns promptly, leading to higher member satisfaction. Furthermore, the CRM system enabled the club to track member interactions and engagement. This allowed the club to identify members who were at risk of leaving and take proactive measures to retain them. For example, the club could reach out to members who had not visited the club in a while and offer them a special promotion to encourage them to return. Overall, the implementation of a CRM system had a significant impact on the fitness club's member satisfaction and retention. By personalizing their communication, gathering feedback, and tracking member interactions, the club was able to better understand their members' needs and preferences, and provide a more tailored and satisfying experience. In conclusion, the case sharing of the overseas store CRM practice demonstrates the power of CRM in improving member satisfaction. By leveraging a CRM system, the fitness club was able to personalize their communication, gather feedback, and track member interactions, leading to higher member satisfaction and retention. This case serves as a valuable example for other businesses, especially those operating in foreign markets, on how to use CRM to better connect with customers and improve their overall experience.