In recent years, the overseas store industry has seen a significant shift in customer relationship management (CRM) strategies, particularly in the area of customer interaction on social media platforms such as WeChat and Weibo. These platforms have become essential tools for businesses to engage with their customers and build brand loyalty. In this article, we will delve into the latest CRM trends in the overseas store industry and explore the customer interaction strategies on WeChat, Weibo, and other platforms. One of the key CRM trends in the overseas store industry is the increasing use of WeChat and Weibo as primary channels for customer interaction. These platforms have become popular among overseas store businesses due to their large user base and advanced features for customer engagement. Businesses are leveraging these platforms to provide personalized customer service, offer exclusive promotions, and gather valuable feedback from their customers. WeChat, in particular, has emerged as a powerful CRM tool for overseas store businesses. With its diverse range of features such as WeChat Official Accounts, WeChat Pay, and WeChat Mini Programs, businesses can create a seamless customer experience from browsing products to making a purchase. WeChat Official Accounts allow businesses to share product updates, promotions, and customer stories, while WeChat Pay enables customers to make purchases directly within the app. Additionally, WeChat Mini Programs provide businesses with a platform to create interactive and engaging experiences for their customers, such as virtual try-ons and personalized recommendations. Weibo, on the other hand, has also become a popular platform for overseas store businesses to engage with customers. With its real-time feed and interactive features, businesses can use Weibo to share product updates, behind-the-scenes content, and customer testimonials. Weibo's hashtag campaigns and influencer partnerships have also proven to be effective in driving customer engagement and brand awareness. In addition to WeChat and Weibo, overseas store businesses are also exploring other platforms such as Instagram, Facebook, and TikTok to connect with their customers. These platforms offer unique opportunities for businesses to showcase their products, share user-generated content, and engage with customers in creative ways. Overall, the CRM trends in the overseas store industry are centered around leveraging social media platforms to build meaningful and long-lasting relationships with customers. By utilizing the advanced features of platforms like WeChat and Weibo, businesses can create personalized and interactive experiences that resonate with their customers. As the overseas store industry continues to evolve, it is clear that customer interaction strategies on social media platforms will play a crucial role in shaping the future of CRM in this industry.