User-generated content (UGC) has become an increasingly important aspect of the overseas store industry's customer relationship management (CRM) strategy. With the rise of social media and online review platforms, consumers are now more empowered than ever to share their opinions and experiences with brands and products. As a result, UGC has become a valuable source of information for overseas stores looking to understand and engage with their customers. One of the key trends in UGC analysis for the overseas store industry is the use of sentiment analysis tools to understand the tone and emotions expressed in user-generated content. By analyzing the sentiment of UGC, overseas stores can gain valuable insights into how their customers feel about their products and services. This information can then be used to tailor marketing strategies, improve customer service, and enhance overall customer satisfaction. Another important trend in UGC analysis is the use of natural language processing (NLP) technology to extract actionable insights from user-generated content. NLP tools can help overseas stores identify common themes, trends, and topics that are being discussed by their customers. This information can then be used to inform product development, marketing campaigns, and customer engagement strategies. In addition to sentiment analysis and NLP, overseas stores are also leveraging UGC analysis to identify and engage with brand advocates and influencers. By identifying customers who are consistently creating positive UGC, overseas stores can build relationships with these individuals and leverage their influence to reach a wider audience. This can be particularly effective in the overseas market, where word-of-mouth and peer recommendations are highly influential. Overall, the analysis of user-generated content is playing an increasingly important role in the overseas store industry's CRM strategy. By leveraging sentiment analysis, NLP, and influencer identification, overseas stores can gain valuable insights into their customers' preferences and behaviors. This information can then be used to improve products and services, tailor marketing strategies, and build stronger relationships with customers. As UGC continues to grow in importance, overseas stores will need to invest in the tools and technologies necessary to effectively analyze and leverage this valuable source of customer feedback.