In the overseas store industry, customer relationship management (CRM) has become increasingly important in recent years. With the rise of social media and digital marketing, businesses are now focusing on building and maintaining strong relationships with their customers. This has led to the emergence of new trends in CRM, particularly in the area of social marketing. One of the key trends in CRM in the overseas store industry is the increasing importance of social marketing. Social media platforms such as Facebook, Instagram, and Twitter have become essential tools for businesses to engage with their customers and build brand loyalty. By creating compelling content and interacting with customers on social media, businesses can strengthen their relationships with their customers and drive sales. Another trend in CRM is the use of data analytics to better understand customer behavior and preferences. By analyzing data from social media and other digital channels, businesses can gain valuable insights into their customers' needs and preferences. This allows them to tailor their marketing efforts to better meet the needs of their customers and improve the overall customer experience. In addition, personalization has become a key focus in CRM. Businesses are now using data and technology to deliver personalized marketing messages and offers to their customers. This not only helps to increase customer engagement and loyalty but also drives sales and revenue for the business. Furthermore, the use of artificial intelligence (AI) and chatbots has also become a trend in CRM. Businesses are now using AI-powered chatbots to provide personalized customer service and support on social media and other digital channels. This allows businesses to provide a more seamless and efficient customer experience, ultimately leading to higher customer satisfaction and loyalty. Overall, the importance of social marketing in CRM in the overseas store industry cannot be overstated. Businesses are increasingly focusing on building strong relationships with their customers through social media and digital channels. By leveraging data analytics, personalization, and AI, businesses can better understand their customers' needs and preferences and deliver a more personalized and engaging customer experience. As the industry continues to evolve, it is clear that social marketing will play a crucial role in shaping the future of CRM in the overseas store industry.