Virtual reality (VR) technology has been making waves in the consumer industry, offering a new way to enhance the consumer experience. In this article, we will delve into the use of VR technology in the overseas store industry and analyze the trends in customer relationship management (CRM) that have emerged as a result. The use of VR technology in the overseas store industry has been gaining momentum in recent years. Retailers are increasingly turning to VR to create immersive and interactive experiences for their customers. By using VR headsets, customers can virtually explore a store, try on products, and even make purchases without having to physically visit the store. This not only provides a convenient and engaging experience for customers but also allows retailers to reach a wider audience and increase sales. One of the key trends in CRM that has emerged from the use of VR technology in the overseas store industry is the personalization of the customer experience. With VR, retailers can create personalized virtual environments tailored to each customer's preferences and shopping habits. This allows for a more targeted and customized shopping experience, leading to increased customer satisfaction and loyalty. Another trend in CRM that has been influenced by VR technology is the collection and analysis of customer data. With VR, retailers can track and analyze customer behavior and interactions within the virtual environment. This data can then be used to gain insights into customer preferences, purchasing patterns, and overall satisfaction. By leveraging this data, retailers can better understand their customers and tailor their marketing and sales strategies to meet their needs. Furthermore, VR technology has also led to the integration of social CRM in the overseas store industry. With VR, customers can interact with each other in the virtual environment, share their experiences, and even make recommendations to their peers. This social interaction not only enhances the overall customer experience but also provides retailers with valuable word-of-mouth marketing and customer feedback. In conclusion, the use of VR technology in the overseas store industry has brought about significant changes in CRM trends. From personalized experiences to data-driven insights and social interaction, VR has revolutionized the way retailers engage with their customers. As VR technology continues to evolve, we can expect to see even more innovative CRM strategies emerge in the overseas store industry. Retailers who embrace VR and adapt their CRM strategies accordingly will be well-positioned to thrive in the ever-changing consumer landscape.