In recent years, the overseas store industry has been experiencing a significant shift in customer relationship management (CRM) trends, largely due to the impact of Internet thinking on traditional store operations. This shift has been driven by the increasing use of technology and the changing expectations of consumers. One of the key trends in CRM in the overseas store industry is the use of data analytics to better understand and target customers. With the rise of e-commerce and online shopping, stores are now able to collect vast amounts of data on their customers, including their purchasing habits, preferences, and behaviors. This data can be used to create more personalized and targeted marketing campaigns, as well as to improve the overall customer experience. Another important trend is the integration of online and offline channels. Many stores are now using a multi-channel approach to CRM, which allows them to engage with customers across a variety of platforms, including social media, email, and in-store interactions. This approach not only helps to reach a wider audience, but also provides a more seamless and consistent experience for customers. Additionally, the rise of mobile technology has had a significant impact on CRM in the overseas store industry. Mobile devices have become an integral part of the shopping experience, allowing customers to research products, compare prices, and make purchases on the go. Stores are now leveraging mobile technology to engage with customers through mobile apps, push notifications, and location-based services. Furthermore, the use of artificial intelligence (AI) and machine learning has also become increasingly prevalent in CRM in the overseas store industry. AI-powered chatbots and virtual assistants are being used to provide personalized recommendations and support to customers, while machine learning algorithms are being used to analyze customer data and predict future behaviors. Overall, the impact of Internet thinking on traditional store operations has led to a number of significant CRM trends in the overseas store industry. These trends are driven by the increasing use of technology, the changing expectations of consumers, and the need for stores to adapt to a more digital and connected world. As the industry continues to evolve, it will be important for stores to stay ahead of these trends in order to remain competitive and provide the best possible experience for their customers.