With the rapid development of mobile payment technology, the way consumers make purchases has been revolutionized. This has led to a significant shift in consumer behavior, as more and more people are choosing to use their mobile devices to make payments. In this article, we will delve into the analysis of mobile payment and consumer behavior, as well as the trend of customer relationship management (CRM) in the overseas store industry. Mobile payment has become increasingly popular in recent years, with the convenience and security it offers being major driving factors. Consumers can now make payments using their smartphones, eliminating the need to carry cash or credit cards. This has not only made the payment process more convenient, but also more secure, as mobile payment platforms often use advanced encryption technology to protect users' financial information. As a result of the widespread adoption of mobile payment, consumer behavior has also undergone a significant transformation. With the ability to make payments on the go, consumers are now more likely to make impulse purchases, as the process has become so quick and easy. Additionally, mobile payment platforms often offer rewards and loyalty programs, which can further incentivize consumers to make purchases using their mobile devices. In the overseas store industry, the trend of customer relationship management (CRM) has also been greatly impacted by mobile payment and changing consumer behavior. With the ability to track and analyze consumer purchasing patterns and preferences, overseas stores can now tailor their marketing strategies and promotions to better meet the needs of their customers. This has led to a more personalized and targeted approach to customer engagement, which can ultimately lead to increased customer loyalty and satisfaction. Furthermore, the integration of mobile payment and CRM has also allowed overseas stores to offer more seamless and convenient shopping experiences for their customers. By implementing features such as mobile loyalty cards and digital receipts, stores can streamline the checkout process and provide added convenience for their customers. In conclusion, the rise of mobile payment technology has had a profound impact on consumer behavior and the overseas store industry. With the ability to make quick and secure payments using their smartphones, consumers are now more likely to make impulse purchases and take advantage of loyalty programs. Additionally, the integration of mobile payment and CRM has allowed overseas stores to better understand and engage with their customers, ultimately leading to improved customer satisfaction and loyalty. As mobile payment technology continues to evolve, it will be interesting to see how it further shapes consumer behavior and the customer relationship management strategies of overseas stores.